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why brands are choosing agencies over hiring in-house — and why InHouse exists

why brands are choosing agencies over hiring in-house — and why InHouse exists

Feb 9, 2026 | email, influencer marketing, organic social, paid media

For years, the default move for growing brands was to hire internally. Need social? Hire a social manager.Need media? Add a buyer.Need content? Bring on a designer. But as marketing has grown more complex, brands are realizing that adding headcount doesn’t...
why the Giggly Squad x TRESemmé collab is a masterclass in modern influencer marketing

why the Giggly Squad x TRESemmé collab is a masterclass in modern influencer marketing

Feb 4, 2026 | influencer marketing, organic social

where are my Gigglers at?! I’ve been a proud Giggler for two years now, and I LIVE for these weekly episodes. The combo of Paige DeSorbo and Hannah Berner? Elite. Smart, hilarious, female-forward—these two are building a movement, not just a podcast. and their...