where are my Gigglers at?!
I’ve been a proud Giggler for two years now, and I LIVE for these weekly episodes. The combo of Paige DeSorbo and Hannah Berner? Elite. Smart, hilarious, female-forward—these two are building a movement, not just a podcast.
and their recent collab with TRESemmé?
✨ Chef’s kiss✨
A true masterclass in modern product marketing—and a perfect example of how we’re seeing the shift from product-forward to organic-use influencer campaigns.
let me set the scene:
The Giggly Squad has only ever had one guest since I’ve been listening. And they never take calls from Gigglers.
It’s just one hour with two best friends gossiping, laughing, and keeping us in the loop on pop culture chaos.
then suddenly:
🎉 A surprise bonus episode drops
🎧 20 minutes
📞 Listener call-ins
🧖♀️ Halfway through the episode, someone asks about hair washing and “hair cycling” (a very real struggle—like how do I not wash my hair after a legit sweat session?!)
And in the most natural, effortless way, they start sharing their routines… and casually mention the TRESemmé products they’ve used and loved.
it didn’t feel like an ad.
it felt like advice from a friend.
That’s the future of podcast and creator marketing.
→ Harness your audience with something new (hello, call-in bonus ep)
→ Don’t lead with the product
→ Don’t break the fourth wall
Just build the kind of alignment where a brand fits seamlessly into what already works.
when you match your brand with the right creators:
→ The content still feels like them
→ The audience feels seen, not sold to
→ The product becomes part of the conversation—organically
