PROGRAMMATIC DISPLAY, NATIVE, VIDEO, RICH MEDIA & DYNAMIC DISPLAY
Main goal was to increase qualified traffic to site and drive more onsite conversions (account creates, bids, even registrations).
In order to achieve more traffic and conversions InHouse tested new tactics and creative to understand what drives performance
2023 Gross Budget: $610,377.40
Primary KPI: Increase Site Traffic by 10x
Secondary KPI: Increase CTR and Onsite Conversions
- BEFORE IN Q1
- AFTER IN Q2
- BEFORE IN Q2
- AFTER IN Q3
Beyond what was expected in the strategy, InHouse learned that Product Catalog Dynamic creatives proved to drive the highest conversion performance. Moving forward InHouse should look into more dynamic tactics.
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