Texas State Technical College
PROGRAMMATIC
Recognizing the potential of digital channels, InHouse Agency shifted to an all-digital strategy, specifically investing in programmatic display, audio, and connected TV (CTV) advertising. This case study explores the outcomes achieved by employing complex audience targeting, programmatic tactics, and creative mapping to drive enrollment growth for Texas State Technical College.
The implementation of an all-digital plan, supported by the incremental investments, yielded outstanding results.
Through a comprehensive breakdown of audience targeting, programmatic tactics, and creative mapping, the agency achieved an average 32% YoY lift in applications to TSTC, surpassing the initial 11% enrollment lift goal. Currently, the projected enrollment lift stands at an impressive 20%.
RESULTS
- GOAL YOY INCREASE IN ENROLLMENTS 11%
- YOY INCREASE IN APPLICATIONS 32%
- PROJECTED ENROLLMENT INCREASE 20%
InHouse Agency in leveraged an incremental investment to drive enrollment growth for the client. By shifting to an all-digital plan and strategically investing in programmatic display, audio, and CTV advertising, the agency achieved remarkable outcomes.
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