cape may
amplifing brand visibility
Cape May Brewery partnered with InHouse Agency to amplify brand visibility, drive visitation intent, and leverage influencer storytelling to build an authentic market presence. Through a carefully orchestrated mix of organic influencer content, paid Meta amplification, Google PMAX, and Yelp’s high-intent environments, the campaign delivered powerful full-funnel performance — from mass reach to measurable store visits.
the challenge
Cape May Brewery needed an integrated strategy that could:
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- Build large-scale awareness among regional consumers and travelers
- Tap into influencer credibility to elevate brand storytelling
- Drive on-site visits, directions, and high-intent consumer actions
- Deliver cost-efficient engagement across both organic and paid channels
- Strengthen brand sentiment through creator partnerships
InHouse Agency designed a cross-channel approach engineered to reach consumers at every stage: discover, engage, and visit.
the approach
Each channel played a distinct and essential role in the overall performance mix, creating a strong, consistent path from inspiration to taproom visitation.
InHouse Agency’s integrated influencer, social, and performance media strategy didn’t just drive awareness—it translated directly into real-world traffic. The campaign drove 4,726 tracked store visits, confirming that our mix of creator-led storytelling and high-intent media channels successfully moved consumers from inspiration to the Cape May Brewery taproom.
Influencer:
Sudipa Das
Impressions – 719,500
Influencer:
Veronica Ylvisaker
Impressions – 153,575
Influencer:
Ralph Aponte
Impressions – 48,522
the results
blended campaign outcomes
$19.8K
total investment
impressions
clicks
%
total engagements
$3.83
blended cpe
work that delivers
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texas state technical college
pigeon forge snow
chef bobo
american nurses association
genesis health clubs
texas golf association
spring creek
take your media InHouse
Our case studies show what’s possible when insight, creativity, and performance align. If you’re ready to build a smarter, more intentional approach to media, social, and creative, we’d love to talk.