Make It Movement
SOCIAL
Increase awareness and inspire a whole generation to begin their journey to “Discover Their Purpose & Make It in Texas”
Launch a test and learn strategy by evenly distributing investment across Meta, TikTok & Snapchat to drive awareness and traffic amongst students, parents and teachers.
Budget: $100k | Traffic: Clicks/CPC/CTR | Goal: 20k students to begin journey
RESULTS
IMPRESSIONS
TOTAL JOURNEY STARTS ACROSS META, TIKTOK & SNAP CHAT
%
MORE JOURNEY STARTS THAN GOAL
As InHouse moves forward into the next phase where the goal will be to drive students to further their journey and complete the form submit, we will need to continue to be hyper intentional with targeting, ad copy and prioritizing the social channels where students spend the most time.
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