AdapTable Meals
ABSCO & ANSA
Implemented ANSA tracking across a media mix of standard Display and Kargo Rich Media units to provide a sale measurement study for the new distribution of the following 5 pork products: Onion, Garlic & Bell Pepper, Lemon Peppercorn, Original, Garlic & Herb, Chophouse.
![Inhouse Agency Adaptable Meals Featured Photo 2 Inhouse Media Marketing<br />
Agency Adaptable Meals Featured Photo 2](https://takeitinhouse.com/wp-content/uploads/2024/01/Inhouse-Agency-Adaptable-Meals-Featured-Photo-2.png)
Ran across 200 total store locations for Albertson’s, Safeway, and Von’s Shoppers within the Southwest Region.
OVERALL PROGRAMMATIC DELIVERY
IMPRESSIONS
%
CTR (.08% BENCHMARK)
FREQUENCY
![IHA-adaptable-absco-Case-Study-Mocked-phone IHA-adaptable-absco-Case-Study-Mocked-phone](https://takeitinhouse.com/wp-content/uploads/2024/01/IHA-adaptable-absco-Case-Study-Mocked-phone.png)
REACH
ROAS
![IHA gradient hor line full width](https://takeitinhouse.com/wp-content/uploads/2023/05/IHA-gradient-hor-line-full-width.png)
![ADAPTABLE ABSCO Incrementality insights inhouse media marketing agency ADAPTABLE ABSCO Incrementally insights inhouse media marketing agency](https://takeitinhouse.com/wp-content/uploads/2024/01/ADAPTABLE-ABSCO-Incrementality-insights-inhouse-media-marketing-agency.png)
ABSCO INCREMENTALITY INSIGHTS
- Incrementality was strong week over week for the Adaptable campaign, never dropping below
- The highest contributions occurred between the weeks starting 7/25 and 8/8, these weeks also saw the highest lift performance
CONTACT US
![IHA contact us hor rule](https://takeitinhouse.com/wp-content/uploads/2023/06/IHA-contact-us-hor-rule.png)
Let's do biz
InHouse Agency values partnership above all else. Whether you are a client or an agency, think of us as your in house team.
214.247.6838