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AdapTable Meals

ABSCO & ANSA

Implemented ANSA tracking across a media mix of standard Display and Kargo Rich Media units to provide a sale measurement study for the new distribution of the following 5 pork products: Onion, Garlic & Bell Pepper, Lemon Peppercorn, Original, Garlic & Herb, Chophouse.

Inhouse Media Marketing<br />
Agency Adaptable Meals Featured Photo 2

Ran across 200 total store locations for Albertson’s, Safeway, and Von’s Shoppers within the Southwest Region.

OVERALL PROGRAMMATIC DELIVERY

IMPRESSIONS

%

CTR (.08% BENCHMARK)

FREQUENCY

IHA-adaptable-absco-Case-Study-Mocked-phone

REACH

ROAS

ADAPTABLE ABSCO Incrementally insights inhouse media marketing agency

ABSCO INCREMENTALITY INSIGHTS

  • Incrementality was strong week over week for the Adaptable campaign, never dropping below 

  • The highest contributions occurred between the weeks starting 7/25 and 8/8, these weeks also saw the highest lift performance 

CONTACT US

Let's do biz

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