ABSCO & ANSA
Implemented ANSA tracking across a media mix of standard Display and Kargo Rich Media units to provide a sale measurement study for the new distribution of the following 5 pork products: Onion, Garlic & Bell Pepper, Lemon Peppercorn, Original, Garlic & Herb, Chophouse.
Ran across 200 total store locations for Albertson’s, Safeway, and Von’s Shoppers within the Southwest Region.
OVERALL PROGRAMMATIC DELIVERY
CTR (.08% BENCHMARK)
ABSCO INCREMENTALITY INSIGHTS
- Incrementality was strong week over week for the Adaptable campaign, never dropping below
- The highest contributions occurred between the weeks starting 7/25 and 8/8, these weeks also saw the highest lift performance
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