chef bobo
turning retail-only brands into owned audience growth engines
Chef Bobo is the ownership company behind three nationally distributed, health-focused CPG snack brands, including Ava Organics and Friendly Grains. With products sold exclusively through retail and no owned ecommerce platforms, building and maintaining a strong, engaged email audience proved to be a challenge.
Fluctuating distribution made it difficult to consistently communicate product availability, new launches, and brand updates. At the same time, email remained a critical channel for supporting paid media efforts, building audience segments, and improving attribution.
the challenge
Without a direct-to-consumer sales channel, Chef Bobo lacked a reliable way to consistently connect with and retain their audience. Their existing email efforts lacked the structure and strategy needed to drive meaningful performance.
They needed to:
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- Build and maintain a high-quality email database despite limited owned touchpoints
- Improve engagement and deliverability across their existing lists
- Create a more strategic approach to content and segmentation
- Establish email as a dependable channel for communication, audience building, and paid media support
the results
Through a more strategic approach to email creative, segmentation, and content, Ava Organics and Friendly Grains saw significant improvements across key performance metrics. These results not only improved engagement but also created a stronger foundation for long-term audience growth and more effective paid media efforts.
%
increase in open rate
%
increase in ctr
%
decrease in bounce rate
%
decrease in unsubsribes
work that delivers
texas state technical college
pigeon forge snow
american nurses association
genesis health clubs
texas golf association
cape may
spring creek
texas state technical college
pigeon forge snow
american nurses association
genesis health clubs
texas golf association
cape may
spring creek
take your email marketing InHouse
Our case studies show what’s possible when insight, creativity, and performance align. If you’re ready to build a smarter, more intentional approach to media, social, and creative, we’d love to talk.