pigeon forge
snow
driving tourism growth
When Pigeon Forge Snow experienced an unexpected year-over-year sales decline despite strong regional tourism trends, the challenge wasn’t demand — it was re-engagement. InHouse Agency developed a multi-channel, full-funnel media strategy designed to reconnect with locals and regional travelers, reignite visitation, and drive measurable revenue recovery across the peak season.
the challenge
Despite steady year-over-year visitation to Pigeon Forge and increasing tourism tax revenue, Pigeon Forge Snow experienced a 30% YOY sales decline from February through May 2025. The attraction needed to quickly re-engage both local visitors and regional drive-market tourists while rebuilding momentum ahead of peak season.
The challenge was to reverse revenue loss in the short term while creating a strategy flexible enough to reach different audiences at different stages of the travel decision journey.
strategy
sales analysis
Identified 40% of sales from locals (1 hr drive) and 40% from regional drive markets (within 5 hrs).
two layer approach
- Evergreen presence for locals.
- Seasonal peaks for trip planners in top drive markets.
channel mix
Paid Search + PMAX, Meta Paid Social, YouTube, CTV, DOOH, Programmatic, Influencers, Organic Social, & Email.
execution highlights
Media & Data: Flighted campaigns by DMA revenue share.
Influencers: Viral collaborations amplified with paid media drove the strongest sales.
Email: Segmented “local vs. day tripper” promos.
Organic Social: 905K impressions across 63 posts.
results
(jan-aug 2025)
impressions (+810% vs prior period)
clicks (+683% vs prior period)
roas achieved in july (goal 3:1)
%
YoY Feb-May
%
YoY June
met
YoY July
%
vs August budget
work that delivers
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texas state technical college
chef bobo
american nurses association
genesis health clubs
texas golf association
cape may
spring creek
take your media InHouse
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