texas golf association
media strategy
paid Social
Programmatic Display
search
youtube
driving statewide growth through full-funnel media
InHouse Agency partnered with the Texas Golf Association (TGA) to accelerate membership growth across the state through a full-funnel media strategy spanning Search, Social, Programmatic Display, and YouTube.
The campaign surpassed every key target — including hitting the annual membership goal more than two months early — while delivering best-in-class efficiency and engagement across channels.
the challenge
The Texas Golf Association sought to:
-
- Increase annual memberships at scale
- Improve cost efficiency across digital channels
- Expand reach to both core golfers and adjacent sports audiences
- Leverage major Texas golf events to drive local relevance and urgency
InHouse Agency was tasked with architecting a multi-channel strategy that could perform across awareness, consideration, and conversion objectives.
the results
a record-breaking year for TGA membership
Annual Membership Target
End-of-Campaign Total
Date Target Achieved
Current Membership Total
%
Total Membership Growth YoY
ROI Multiple
campaign performance summary
$101k
TOTAL MEDIA SPEND
impressions
clicks
%
overall ctr
$0.31
average cpc
form submissions
$9.82
NET CPL
%
conversion rate
work that delivers
texas state technical college
pigeon forge snow
chef bobo
american nurses association
genesis health clubs
cape may
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texas state technical college
pigeon forge snow
chef bobo
american nurses association
genesis health clubs
cape may
spring creek
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